Herald on Sunday Key Research Poll

January 5, 2014

Polling Company: Key Research

Poll Method: Random Phone

Undecideds: 18.6%

Poll Size: 500 respondents, of whom 407 had a voting preference

Dates: December 2013

Client: Herald on Sunday

Report: NZ Herald

Party Support

  • National 48.2%
  • Labour 39.6%
  • Green 7.6%
  • NZ First 1.0%
  • Maori 0.7%
  • United Future 1.0%
  • ACT 0%
  • Mana 0.2%
  • Conservative 0.7%

Projected Seats

  • National 60
  • Labour 49
  • Green 9
  • Maori 3
  • United Future 1
  • ACT 1
  • Mana 1
  • NZ First 0
  • Total 124

This is based on no change in electorate seats.

Coalition Options

  • CR – National 60 + ACT 1 + United Future 1 = 62/124 – one fewer than the minimum needed to govern
  • CL – Labour 49 + Greens 9 + Mana 1 = 59/124 -four fewer than the minimum needed to govern
  • C – NZ First 0 + Maori 3 = 3/124

On this poll, the Maori Party would hold the balance of power.

Preferred PM

  • Key 45%
  • Cunliffe 18%

Asset Sales

  • 37% say less likely to vote National because of them
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