Curia Market Research frequently asked questions

1. What does Curia in your name stand for?
   The name Curia is Latin, derived from the building the Roman Senate used to meet in (called in full the Curia Hostilia and later the Curia Julia) to consult with the public over proposed laws. This was one of the earliest forms of market research, occurring 2,500 years ago.
   
   
2. What use is market research?
   It can enable organisations to get greater understanding of key issues, assist in developing effective communication strategies and also provide the ability to use research results publicly and privately, as part of any advocacy
   
   
3. Are you currently recruiting staff?
   Curia is currently fully staffed. However if you would like to be considered for a future vacancy, please send your details and a CV into us.
   
   
4. When do you conduct your polls?
   We generally poll from Monday to Thursday in the evenings between 6.00 p.m. and 9.00 p.m. as this is when most people are home. On Sundays we poll from 5.00 p.m. to 9.00 p.m.
   
   
5. Do you get lower response rates when popular television programmes are on?
   Yes. During the recent showing of NZ Idol, we had more and more people unavailable to take part as it got closer to the final. We are pleased it is over and congratulate Ben on winning.
   
   We will phone back people who are temporarily unavailable, if they agree.